We always knew our dear friend Mercedes Ross was a rock star, but now we have one of the leading voices in outdoor retail behind us. Congratulations to Mercedes on being selected by Bicycle Retailer as one of the most influential women in the industry. Mercedes is a true gift to retailers, helping their storefronts spring to life, increasing sales and customer satisfaction by impressive bounds. Her merchandising expertise is as extensive as her creativity and ingenuity. Here we caught her contagious smile and upbeat spirit on film. Look for Mercedes and the February issue of Bicycle Retailer!